• Development and comprehensive management of the organization's visual identity.

• Direction of internal and external visual communication of the brand.

• Facebook, Instagram, and YouTube management.

• Planning, creation and scheduling of digital content.

• Design of graphic pieces, advertisements, logos for events and communication materials.

• Production and editing of reels, YouTube videos and audiovisual content for campaigns.

• Development of motion graphics and audiovisual pieces using After Effects.

• Supervision and coordination of the digital team.

• Design and production of banners, vinyls, signage and large format materials for physical spaces.

• Development of content strategies aimed at strengthening the organization's presence and recognition in the city.

Key achievement: organic growth of approximately 560 followers across various platforms in one year, without advertising investment. Additionally, approximately 25–30 people have identified social media as the primary means by which they learned about the organization.